3 Precautions to Take During Marketing Budget Talks

Chief Executive Officer

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Marketing is the engine that drives sales. It builds awareness, increases visibility, nurtures trust, fosters loyalty, and can position a brand as the obvious purchasing choice. Just one problem — it comes at a cost. As department-store magnate and marketing pioneer John Wanamaker so aptly noted, “Half the money I spend on advertising is wasted; the […]

License and Republishing: The views expressed in this article 3 Precautions to Take During Marketing Budget Talks are those of the author Owen Loft alone and not the CEOWORLD magazine. You can’t reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine.

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