50 Years After Its Founding, Fitness Craze Jazzercise is Still Going Strong. Here’s Why

Small Business

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With 8,500 franchisees and 32,000 classes each week, 80s fitness craze Jazzercise is still alive and profitable. Founder and CEO Judi Sheppard Missett shares how she thought about the competition through the years, and when she knew it was time to change.

Small Business Operations