A Case Study at Beating Amazon at the Platform Game: Building a Successful Commercial Platform

Chief Executive Officer

Living in the US, it’s easy to believe that the Amazon retail platform will eventually eat retail altogether. Its advantages are well known, sellers seemingly cannot avoid it (much as they may want to), and Amazon itself is transitioning from its own retail operations into a marketplace platform. It seems invincible. But it is possible […]

License and Republishing: The views expressed in this article A Case Study at Beating Amazon at the Platform Game: Building a Successful Commercial Platform are those of the author Dr. Robin Gaster alone and not the CEOWORLD magazine.

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