I frequently speak with younger executives about advancing their careers. Inevitably, we discuss their career aspirations and the importance of a strong personal brand.
Senior executives and CEOs, too, must be conscious of their brands. A strong, well-established executive brand can give you credibility and authority, much the same way a corporate brand like a Mercedes Benz or Microsoft can open doors and enable success. A brand is not static. It continues to change (hopefully for the better), which is why top executives must nurture their brands and be intentional about it. Another way to look at it is that
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