Cold Email Marketing: Everything You Need to Know to Succeed (+Templates)

Chief Marketing Officer

There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. Using inbound/content marketing to build and nurture an audience that will, ultimately, turn to customers. While both of the above methods are a great success for businesses of all sizes, there’s a challenge with them. The first requires you to have enough money to get tangible results. The second requires you to invest quality time, effort, and patience for months/years to reap the rewards. What if there’s a faster way to get leads and clients, and what …

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