Developing A Marketing Strategy for The Recession

Chief Executive Officer

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Developing a marketing strategy during the COVID-19 pandemic seems to be a common concern. There seems to be a large amount of uncertainty about what brands need to do or prepare for. The closest historical comparison to the current situation would be the 2008 recession, but digital marketing was nowhere near as powerful then as […]

License and Republishing: The views expressed in this article Developing A Marketing Strategy for The Recession are those of the author Dr. Amarendra Bhushan Dhiraj alone and not the CEOWORLD magazine. You can’t reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine.

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