How CEOs Can Overcome Bureaucracy And Revive Common Sense In Just 90 Days

Chief Executive Officer

The first time I laid eyes on Ingvar Kamprad, founder of IKEA, he was manning a cash register in one of his stores. When I had a chance to ask him why he did this, he replied, “Because it helps me feel what my customers are feeling. This is what defines IKEA.”

Kamprad was one of history’s most successful CEOs, turning a small mail-order retailer into a company with 1 billion visitors and turnover of $19 billion annually. Not only was he a remarkable businessman, but he possessed one the most important traits a leader can have: empathy.

I haven’t

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