Genesys CEO Tony Bates
Following the murder of George Floyd last May, a tragedy that touched off months of protests and civil unrest, Tony Bates, CEO of call center technology solutions company Genesys, found himself in a place similar to thousands of corporate leaders. He knew he wanted to reach out to employees—who numbered 5,500 across 70 locations around the world—in a personal, companywide email letting everyone know he took this seriously and that the company was looking at its own diversity practices to determine what additional measures could be taken.
But as he sat down to write it, he
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