The sale of your company begins with negotiations. You can’t enter into a purchase agreement without first negotiating on various points. It’s human nature to negotiate and to want to negotiate the best deal for ourselves. It’s just how we’re built. We all want to win.
However, if you don’t negotiate a win for both sides, your deal will likely fall apart, or one side will perhaps move forward with a lingering feeling that they are not getting what they wanted. They did not win; therefore, they will end up frustrating the process and may still eventually back out. Granted,
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