Imagine you are spending money on traffic generation, you are running multiple marketing campaigns to drive targeted traffic, but your website isn’t accessible. How’d you feel? An inaccessible website ruins everything ranging from marketing to conversions, to user experience, revenue, and more.
If your target audience can’t use your website the way they want, what’s the point of having a website?
Research, however, shows that a whopping 98% of web pages have some kind of accessibility issues. This means potential buyers can’t use your website (for any reason) and they’re left with no option but to leave your website.