How to Write Emotional Headlines That Get More Shares

Chief Marketing Officer

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Here at CoSchedule, we have had MILLIONS of headlines analyzed by thousands of marketers. That’s a lot of headlines. With this massive resource, we began wondering what exactly made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised to hear that we found such a thing. When we combined our massive database of headlines with our social sharing analytics and top content reports, we were able to get a unique view of the answer to this question. It all comes down to something called the Emotional …