Is Your Marketing a Profit Center? If Not, It Should Be.

Chief Executive Officer

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Do you know how your prospective customers make buying decisions? The facts might surprise you. It used to be that customers would begin the process relatively uninformed, then progress through a linear buying journey that involved engaging with a sales rep fairly early on. Now, it’s a whole new world. Today the buying journey is […]

License and Republishing: The views expressed in this article Is Your Marketing a Profit Center? If Not, It Should Be. are those of the author Debra Andrews alone and not the CEOWORLD magazine. You can’t reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine.

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