Covid changed a lot of things, but Sheryl Connelly believes it didn’t have to be as traumatic as it was. Ford’s futurist says that CEOs failed their companies and the U.S. economy by not reading tea leaves that were laid out pretty clearly long before the pandemic of 2020 forced them to reshuffle just about everything.
“CEOs should have anticipated something like Covid,” Connelly told Chief Executive in a distillation of insights gained from Ford’s latest annual trends report, which analyzes results of surveys of consumers across 14 countries. “No one can predict the future, but that doesn’t mean you
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