Puffery Equals Peril for Corporate Reputations – and in Courts of Law

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Companies make lofty claims designed to market their products, bolster their brands and support their equity value; for the most part, they have been accepted as aspirational in nature and not necessarily to be taken literally. But when companies make claims that set high stakeholder expectations in areas that are fundamental to corporate reputation, they […]

License and Republishing: The views expressed in this article Puffery Equals Peril for Corporate Reputations – and in Courts of Law are those of the author Dr. Nir Kossovsky alone and not the CEOWORLD magazine. You can’t reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine.

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