Quality Content: The Ultimate Guide to Creating Content that Engages and Converts

Chief Operating Officer

A lot has been said about the power of content marketing. According to the Content Marketing Institute, content marketing costs 62% less compared to outbound marketing, yet it generates three times as many leads as outbound marketing. There’s one key ingredient that can make or break the success of your content marketing campaign: content quality. Content quality goes beyond simply hitting a certain word count, formatting your content in a certain way, or ensuring your content is well-designed. A lot more goes into creating quality content, and this article addresses them. Let’s start by defining what quality content is. [Tweet …

Management Consulting

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