Rick Hendrick, NASCAR Hall of Famer, Talks Valuing People Over Profits

Chief Executive Officer



Today’s “cancel culture” tells us that when something or someone isn’t working, you need to make a change and make it quickly. One of the most successful in his industry emphasizes the opposite: Develop — don’t fire — your people and profits will follow. Rick Hendrick grew up on his family’s farm and turned that formula and his passion for the automobile into several successful business ventures.

The first, Hendrick Automotive Group, is the largest privately held automotive retail organization in the United States. With more than 130 retail franchises from the

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