Running Out of Runway? How to Reinvent Your Brand Before It’s Too Late

Chief Marketing Officer

For the first couple of decades of their existence, most businesses grow quite strongly. They acquire new customers, get new leads, and eventually come to dominate their respective industries.

Unfortunately, though, growth has an annoying habit of coming to an end. It doesn’t seem to matter how advanced the company is or the power of its technology — there’s a limit to what any market can support.

Take Google, for instance. The search giant is right at the top of the search market and controls nearly nine out of ten queries people type into the internet. But the company

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