Should SDRs Report to Sales or Marketing?

Chief Marketing Officer

This post was originally published on this site

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization.  We, with the help of books like Predictable Revenue, have collectively decided that in-bound lead…

 

Chief Marketing Officer ( C.M.O. )