Why Going for a Big, Bold Brand Purpose Can Be a Terrible Mistake
Brand value alignment is a hot topic – but brands need to understand it’s a “C2B” world now. Trying to tell customers what to think is dangerous.Read More…
Category: Small Business
Small Business
Quitting Isn’t Always a Sign of Defeat. Here’s When Winners Know to Walk Away
If you do it in an educated, strategic way, quitting is winning.Read More…
Looking for Your Big Break? 6 Smart Ways to Meet the Influencers Who Can Help You Get It
Opportunity knocks more often when you know influential people. These strategies will help get you to meet them and get into their inner circle.Read More…
Amazon Shares 6 Ways it Creates a Culture of Innovation And How You Can Too
Amazon is known for innovation, and now you’ll know why.Read More…
5 Incredible, Research-Backed Benefits of Having a Passion Outside Work
Science to professionals: seriously, get a hobby already.Read More…
A Google Executive Reviewed More Than 20,000 Resumes–Here’s His Surprising Secret for Writing a Winning One
According to a CareerBuilder survey, 58 percent of resumes have typos. Don’t be in that 58 percent.Read More…
Michael Acton Smith’s “Completely Bonkers” Journey to Founding Calm
Wellness app Calm’s co-founder and co-chief-executive talks about repeat layoffs, getting creative with investor pitches, and how revenue solves a lotRead More…
16 Great Books for Anyone Who Wants to Get Ahead in Life
When you read non-fiction penned by smart people who’ve learned important lessons you can accelerate your own path to wisdom and success.Read More…
Here’s the Surprising Leadership Approach Barack Obama and Jeff Bezos Both Use
Jay Carney reports to Bezos as Amazon’s SVP of global corporate affairs. Before that, he was Obama’s press secretary.Read More…