Social Listening for PR: What Smart Marketers Need to Know

Chief Marketing Officer

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Putting the audience first is a rule marketing and PR pros live by. In pursuit of this, every marketing and PR activity is built around finding target audiences, developing marketing personas, and perfecting buyer personas, where applicable — all with a single aim of staying in touch with the people in which we serve content, products, and services and doing right by them. Doing right by target audiences is a noble pursuit that also pays off. However, knowing just how well you’re doing is a tricky task that requires a data-based assessment of marketing and PR efforts. While marketing metrics