‘Stand In The Middle’: Lessons From Jeep’s Springsteen Super Bowl Ad

Chief Executive Officer

Here’s a tough one: How do you market your company and your products in a politically divided nation, one where an increasing number of customers — and workers — feel that corporate interests don’t represent their political views, no matter which side of the political spectrum they are on?

You could try hiring Bruce Springsteen.

The Boss’s appearance in Jeep’s Super Bowl commercial Sunday — the first time the iconic rocker has ever appeared in an advertisement — represents the confluence of corporate branding at a high level and an iconic entertainment figure’s desire to make a statement to

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