The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

Chief Operating Officer

What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems. Today’s guest is Richard Lau, founder of Logo and executive director at Water School. Richard discusses how to build a business and brand. Find the right balance between being genuinely helpful and useful while driving sales and revenue. [podcast_motor_player] Some of the highlights of the show include: Donations: Time, money, and network covers clean water project costs NamesCon: Purpose of conference and partnerships to raise awareness Sun, not Son: Women and girls are burdened with getting …

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