The importance of reclaiming your individuality

Chief Executive Officer

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In 1997, Apple and TBWA/Chiat/Day launched the “Think Different’ campaign,” which what would become one of the most talked-about campaigns ever. It revolved around a deceptively simple, grammatically clumsy slogan: ‘Think Different.’ Rob Siltanen, the agency’s creative director and managing partner, wrote one of the most famous commercials in history for Apple’s ‘Think Different’ TV […]

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