In 2018, we published an article, Excelling in a VUCA Environment Requires a Learning Mindset, exploring how corporate leaders excel in a dynamic business environment, which we characterized using an acronym developed by the U.S. Army in the mid-1990s—VUCA. VUCA stands for Volatile, Uncertain, Complex, and Ambiguous and was coined by the Army to describe the global operational environment after the Cold War. In that article, we presented five strategies for success: shaping organizational culture around mission and values, leveraging technology, aligning organizational structures, establishing a learning organization and developing leaders.
After the Covid-19 global pandemic hit in early 2020,
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