What a “Price Vocabulary” Is, and Why Companies Need One

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HBR.org     •     August 7, 2019, 12:05 pm
At Costco, it isn’t random that prices end in .99 or .97.
HBR.org     •     August 6, 2019, 2:12 pm
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl…

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