Why Content Marketing, and Why Now

Chief Executive Officer

Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. As its importance increases, it is more critical than ever to create content that […]

License and Republishing: The views expressed in this article Why Content Marketing, and Why Now are those of the author Cara Sloman alone and not the CEOWORLD magazine.

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