Why Marketing Is A Necessity And Not A Luxury Investment

Chief Executive Officer

In most large companies, the Chief Financial Officer is responsible for defining how the business invests its money. They review business cases, judge risk and reward and allocate budgets accordingly. Investments for which the return can be estimated with confidence are usually the first to be approved. Proposals for marketing expenditure, however, are likely to […]

License and Republishing: The views expressed in this article Why Marketing Is A Necessity And Not A Luxury Investment are those of the author Dan White alone and not the CEOWORLD magazine.

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