Why You Need To Care About Design Thinking

Chief Executive Officer

This post was originally published on this site

Design is the ‘in’ word — but what does it mean? And should you care? The word ‘design’ has become a substitute for what we called ‘insight-led innovation’ when I was starting my career at Unilever. (And it was probably a substitute for an even earlier term before that!) I cut my teeth on product […]

License and Republishing: The views expressed in this article Why You Need To Care About Design Thinking are those of the author Nathan Baird alone and not the CEOWORLD magazine.

Chief Operating Officer Blog