You Are Your Brand: How CEOs Can Ride Tall in the Saddle

Chief Executive Officer

This post was originally published on this site

We use the word “brand” constantly, and not just in the context of advertising and marketing – we regularly apply it to individuals (your “personal brand”). Today’s entrepreneurs and CEOs are well-known brands: when we think of Amazon, we think of Jeff Bezos; Apple equates with Steve Jobs, and we rarely mention Microsoft without referring […]

Chief Operating Officer Blog